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Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped, by Dean Budnick Josh Baron
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Review
“Ticket Masters takes you behind the box office and explains…the real reasons a good seat costs so damn much.” — Alan Light, former Editor-in-Chief, Vibe and Spin“Fascinating.” — Rolling Stone
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About the Author
Dean Budnick is the executive editor of Relix magazine and the founder of Jambands.com. He holds a Ph.D. from Harvard and a J.D. from Columbia Law School.Josh Baron is the editor in chief of Relix magazine and contributes to a variety of media outlets including New York City–based radio station WPUV, where he serves as a music reviewer.
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Product details
Paperback: 416 pages
Publisher: Plume; Reprint edition (April 24, 2012)
Language: English
ISBN-10: 9780452298088
ISBN-13: 978-0452298088
ASIN: 0452298083
Product Dimensions:
5.5 x 0.9 x 8.5 inches
Shipping Weight: 12.8 ounces (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
23 customer reviews
Amazon Best Sellers Rank:
#440,410 in Books (See Top 100 in Books)
This is the first truly comprehensive look at the history of the billion dollar concert ticketing industry, and should deservedly be the first go-to book for anybody ever doing work on the subject.I worked in the ticket industry for about 13 years, so I've seen most of the changes the author describes. Stub Hub, the now-ubiqutous ticket marketplace, used to call our office years ago and explain what a great idea they had about a national format - and we laughed, and laughed.Most importantly, though, the stories Budnick and Baron tell happened the way they tell it. I can speak to their credibility, at least as far as their stories on Stub Hub, Tickets Now, and other ticket brokers.No question they put in every bit of detail they could get their hands on. That is one of the flaws of the book, that they put in so much that it's sometimes difficult to tell what facts are most important, and where the reader's focus should really be. This book takes some work - it's not a beach read. You have to be prepared to pay attention, read things again, and then re-read. There is a lot of business discussion, and dollar figures, and other small details that require a lot of the reader's attention.A big flaw is the lack of specific ticket prices. Only a few times do the authors actually say what a concert costs, and since the entire book is on the notion that the public is getting 'scalped,' it's hard to see exactly HOW, without seeing the increase in price.I know that the Rolling Stones, for example, charged $60 for their best field seats for their 1997 tour - and $450 in 2005. Awful, right? But even though the Rolling Stones are a major part of the book, the authors never use any specific ticket prices - they talk about fan club prices, but not tickets. I wish the authors had used more specific price examples to both horrify and educate the reader about the much higher prices they are now paying. And, the impact of the Internet - where ticket broker prices suddenly became public knowledge - isn't highlighted quite well enough.But as far as what the author's include, it really shows how distant the idea of concerts has gotten from the "old days" when it was about the music. Now, concerts are just one more product that companies provide as a way to get a captive audience that they can then sell other products too. It will make a reader very cynical. The stories about the Grateful Dead's mail-order ticket system, and Pearl Jam's lawsuit (although they aren't the heroes they presented themselves to be) against Ticketmaster are among the most interesting, well-detailed sections.So, the book is very detailed and infomative, but often hard to follow and requires very close attention. But I can speak to the credibility of at least some of it, so I think the rest of it is equally accurate.
This book gives you a comprehensive history of the tickets industry and the authors have done great research But it is poorly written and very hard to read. The authors switch context and jump back and forth on the timelines frequently.
I've seen 1000 concerts and I'm only exaggerating a little. My first was AC/DC (sixth grade). This book is for everyone who wants to know why all the good seats are gone even if you're first in line, about how much artists are making when they play a big show, and how to fail in business by not recognizing who your customers really are. And Irv Azoff... easy to know but hard to define. A+[...]
This book is a must for reading. I will not attend another Ticket Bastard Concert, unless I win them. Great transaction with the seller. Many Thanks!!!
This book is a must read for anybody that is an avid concertgoer that has always wondered why a show sells out in less than 5 minutes and if they get tickets, they're always the worst seats in the building.This book is written in a very "60 Minutes" type investigation manner about Ticketmaster. It breaks down the origins of computerized ticketing from its very beginnings to where it's at today. The book examines the greed, corruption and blatant arrogance that takes place in the concert industry. From agents, promoters and even the artists themselves, this book leaves no stone unturned.Definitely worth the read.
excellent condition
For the general public interested in how the ticket industry works, this book is chock full of information. It is very detail oriented which may turn you off before you get halfway thu it. If you are an industry insider with ties to the music industry and it's glorious or infamous past..you will find this book very interesting. But again, the prose is difficult and quite frankly not an easy read.I personally worked with some of the people mentioned, so I did find the some of the facts hard to believe, however, the bottom line is..this is just not that great a read. I was expecting more of an expose as opposed to a dull fact filled commentary on ticket sales.
To how and why tickets are not available 10 seconds after they are officially on sale, AND MORE!!! Well written and thoroughly researched book that was incredibly interesting and informative. If you are interested in this topic then this book will not disappoint.
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